Deezer made lossless audio available for both Android and iOs devices. Lossless audio was originally launched for desktop apps in 2017 and the company has been slowly expanding it since then. The new capabilities allow users to access high-quality music on their mobile devices.
Consumers can access lossless audio through the Deezer HiFi plan, which costs $15 a month but is free for the first 90 days if consumers purchase it before 2020.
The new lossless audio capabilities will allow people to listen to extremely high-quality music on mobile devices. The service could be popular among consumers who are willing to pay more for increased music quality. Additionally, the service works best if consumers have a high-quality listening device.
High Quality Mobile Audio
Deezer Releases Lossless Audio for Android and iOS Devices
Trend Themes
1. Lossless Audio - Deezer's release of lossless audio for mobile devices presents a trend of providing high-quality music experiences on the go.
2. Mobile Music Streaming - The introduction of lossless audio on mobile devices signals a trend in the industry towards delivering superior music streaming experiences on smartphones and tablets.
3. Premium Music Subscription - The availability of lossless audio as part of a premium subscription plan highlights a trend of offering enhanced music quality as a value-added product for subscribers.
Industry Implications
1. Music Streaming - The adoption of lossless audio in mobile music streaming platforms creates opportunities for companies to differentiate themselves and capture market share in the highly competitive music streaming industry.
2. Mobile Technology - The demand for lossless audio on mobile devices drives innovation in mobile technology, particularly in audio hardware and software, as companies strive to provide optimal listening experiences on-the-go.
3. Premium Subscription Services - The integration of lossless audio in premium subscription plans represents an opportunity for companies offering subscription-based services to attract discerning customers seeking superior music quality and willing to pay a premium for it.