Loot Crate, the geeky memorabilia subscription service, is stepping into the games market with its new digital subscription service known as Loot Play. Starting at just $10 a month, Loot Play will give subscribers a 'digital crate' with one featured game. The game keys will be distributed by Chrono.gg and can be redeemed across multiple platforms. The featured game will be revealed monthly on Loot Crate's Tuesday livestreams on Twitch and Mixer, and the inaugural release will be 'Crossing Souls' developed by Fourattic.
According to Loot Crate's VP of Product Marketing, Erik Reynolds, Loot Play was developed to "help subscribers find new games that are curated with a focus on creative new voices." The new program also ensures "independent studios reach new audiences through our large network of Looters."
Monthly Digital Game Boxes
Loot Play Helps Buyers Discover Indie Titles Monthly
Trend Themes
1. Monthly Digital Game Boxes - The rise of subscription-based digital game boxes is disrupting the traditional retail model for buying video games.
2. Curated Indie Games - The curation of indie games through subscription services like Loot Play is giving independent studios a new platform to reach wider audiences.
3. Live Streaming and Gaming - Live streaming platforms like Twitch and Mixer are becoming prime locations for game publishers to unveil and promote their new titles to large audiences.
Industry Implications
1. Video Game Retail - The advent of subscription-based digital game boxes is disrupting the traditional retail model for buying video games, offering a new way for gamers to discover and play new titles.
2. Gaming Subscription Services - The rise of curated gaming subscription services like Loot Play is giving independent studios a new platform to reach wider audiences and compete with the bigger publishers.
3. Live Streaming Platforms - Live streaming platforms like Twitch and Mixer are becoming prime locations for game publishers to unveil and promote their new titles to large audiences, offering new opportunities for game marketing and promotion.