Famed brand Longchamp has turned to David Sims to photograph their latest campaign starring model Sasha Pivovarova. Pivivarova channels her inner diva showcasing this season's hottest bags.
The Longchamp Spring 2010 Campaign features turret-style headwear, classic high-waisted skirts, and stand-out snakeskin bags in yellow and beige. The fierce angular makeup and nude lips definitely make the ads pop.
Implications - The Longchamp campaign does an excellent job featuring the line of bags that it is trying to sell. The advertisement is straight to the point and doesn't bother with all the bells and whistles. Using a superstar model amps up the ad because people will recognize her face and link her to the product.
Turret-Inspired Headwear
The Longchamp Spring 2010 Campaign is Poised
Trend Themes
1. Turret-style Headwear - Opportunity for fashion designers to create innovative headwear designs inspired by turrets, adding a unique touch to accessories and elevating the overall look.
2. Classic High-waisted Skirts - Potential for clothing retailers to capitalize on the trend of high-waisted skirts, offering stylish options that appeal to fashion-conscious consumers.
3. Stand-out Snakeskin Bags - Disruptive opportunity for handbag manufacturers to produce eye-catching snakeskin bags in vibrant colors, catering to the demand for bold and unique accessories.
Industry Implications
1. Fashion Design - Fashion designers can explore new creative possibilities by incorporating turret-inspired headwear into their collections, enchanting customers with unique and avant-garde designs.
2. Clothing Retail - Clothing retailers can meet consumer demand for classic high-waisted skirts by offering a range of styles, colors, and prints, attracting fashion-conscious shoppers and increasing sales.
3. Handbag Manufacturing - Handbag manufacturers have an opportunity to stand out in the market by producing snakeskin bags with striking colors and patterns, appealing to customers seeking distinctive and statement-making accessories.