It seems that after their classically romantic, but safe and boring, Fall/Winter 2008-09 ad campaign with Kate Moss and French actor Gaspard Ulliel, Longchamp wanted more bang and action for their Spring 2009 ready-to-wear ads.
Kate Moss is still in, but Ulliel is out, with Russian beauty Sasha Pivovarova taking his place and affectionately wrapping her arms around Moss.
The ad campaign was shot in Los Angeles by Mert Alas and Marcus Piggot.
Faux lesbianism seems to be the hot thing to do these days. From the recent Versace ad campaign to Katy Perry’s girl-on-girl kiss.
Lesbianesque Supermodel Ads
Longchamp Goes GirlxGirl With Kate Moss & Pivovarova
Trend Themes
1. Faux Lesbianism - Opportunity for brands to explore unconventional and provocative advertising campaigns by featuring faux lesbian relationships.
2. Celebrity Endorsements - Use of influential celebrities, like Kate Moss and Sasha Pivovarova, to boost brand visibility and appeal.
3. Controversial Advertising - Growing trend of using controversial and attention-grabbing ads to create brand awareness and generate buzz.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of faux lesbianism to create unique and memorable ad campaigns.
2. Cosmetics - Cosmetic companies can utilize celebrity endorsements to promote their products and attract customers.
3. Media and Entertainment - Opportunity for media and entertainment companies to capitalize on controversial advertising to attract viewers and create engagement.