'DOUZE Cycles,' the French electric bicycle manufacturer, recently debuted the 'Long Tail' (LT) collection of e-bikes. This series includes four models, each designed for convenience and utility. The name, Long Tail, comes from the elongated rear part of the frame that is designed to carry an expansive amount of cargo, with payloads supported up to 205 kilograms, or roughly 451 pounds.
The four LT models are the 'LT M,' 'LT1,' 'LT2 B,' and 'LT2 S.' The M is the starting model for the series, costing only $2,329 USD. It is important to note that this is the only traditional bike in the collection, as the LT M does not have an electric drivetrain. The highest-spec model is the LT2 S, which retails for $4,453 USD and boasts a Shimano EP8 motor.
French E-Bike Collections
DOUZE Cycles Debuted its 'LT' Range of Utility-Focused E-bikes
Trend Themes
1. Utility-focused E-bikes - Manufacturers have seen an opportunity to create a new category of e-bikes that are designed for utility and convenience, rather than leisure and sport.
2. Long Tail Design - The Long Tail design can be applied to other types of bicycles, such as road bikes or mountain bikes, expanding the potential market for cargo-carrying capacity.
3. Affordable E-bikes - Offering affordable e-bike models that don't compromise on cargo capacity could help increase adoption and appeal to a wider audience.
Industry Implications
1. Bicycle Manufacturing - Manufacturers could capitalize on the trend of utility-focused bikes with the Long Tail design by incorporating it into their product lines and marketing to individuals or small businesses that might benefit from cargo-carrying capacity.
2. Logistics and Delivery - Companies in the logistics and delivery industry could use these utility-focused e-bikes to make their operations more sustainable and efficient in urban areas, where they can navigate traffic and narrow streets.
3. Shared Mobility - Incorporating this new category of e-bikes into shared mobility fleets could be an opportunity for shared mobility providers to offer a new and unique service that addresses the needs of many commuters or businesses.