Since it doesn't look like anyone's appreciation for film cameras (especially Lomo ones) will be dying off any time soon, the Lomography Gold Edition cameras come just in time for the holiday season. The perfect Christmas gift for photography-loving hipsters, these cameras take the concept of cool, artistic glam to another level that you may even want to keep for yourself.
Adding glitter to its hardware, the Lomography Gold Edition cameras include the Diana F+, Diana Mini and the Fisheye 2. Although, depending on the popularity of these midas touch cameras, Lomography will surely consider releasing some of their other models in gold as well.
Considering the rich look these Lomography Gold Edition cameras have, they are pretty affordable.
Midas Touch Cameras
The Lomography Gold Edition Includes the Diana F+, Diana Mini and Fisheye 2
Trend Themes
1. Film Camera Revival - As appreciation for film cameras continues, there is an opportunity to create new aesthetic editions of these cameras with added features and accessories to increase their desirability.
2. Artistic Hardware - There is an opportunity to innovate on the physical design of cameras, adding unique textures and finishes not just for style but as creative tools in their own right.
3. Affordable Luxury - There is an opportunity to offer high-end aesthetic products at mid-range price points, to access a wider range of consumers who want a premium product without the premium price tag.
Industry Implications
1. Photography Equipment Manufacturing - There is an opportunity for manufacturers of film cameras and accessories to release new editions with unique designs and finishes, as well as exploring new ways of making these cameras more affordable while still maintaining a sense of luxury.
2. Fashion and Style - There is an opportunity for fashion and style brands to collaborate with camera manufacturers to design and release cameras that not only function as photography equipment but also as fashion accessories.
3. Retail - There is an opportunity for retailers to create in-store or online spaces that highlight the aesthetic qualities of these cameras, potentially catering to a new audience of consumers who are interested in photography as a lifestyle and fashion choice.