The L’Officiel Singapore September 2013 editorial is yet another example of the Nineties' grunge style comeback. This time around, however, it takes a much youthful turn. Add a little young romance into the mix with 'We Found Love' playing in the background and people will start morning the end of summer faster than Miley can twerk.
Shot on location in Seattle, Washington, by photography duo Chuando & Frey, the L’Officiel Singapore September 2013 editorial stars model Helena Greyhorse and male model Jordy Gagnier. Soft lighting effects and pastel hues ease the edginess of the looks, which were styled by fashion director and editor Jumius Wong and Jack Wang. They highlighted pieces from the likes of Max Mara, Saint Laurent and Topshop.
Youthful Grunge Fashion
The L’Officiel Singapore September 2013 Photoshoot Stars Helena Grey
Trend Themes
1. Youthful Grunge Style Comeback - Opportunity for fashion brands to incorporate a modern twist on the 90s grunge style, targeting a younger demographic.
2. Romanticized Editorial Shoots - Opportunity for photographers and fashion magazines to create dreamy and nostalgic editorial shoots that evoke emotions.
3. Seattle-inspired Fashion - Opportunity for brands to tap into the aesthetic and culture of Seattle, Washington, for fashion inspirations and collaborations.
Industry Implications
1. Fashion - Fashion brands can leverage the youthful grunge style trend to create innovative collections and marketing campaigns.
2. Photography - Photographers can explore the concept of romanticized editorial shoots to create captivating visual narratives in fashion.
3. Magazine Publishing - Fashion magazines can capitalize on nostalgic and dreamy editorial shoots to create unique and engaging content for their readers.