L'Oeuf Poché, an Asian- and women-owned activewear brand, is dedicated to offering "fashion-forward tennis and activewear to the modern woman." Each piece pays homage to classic lines with contemporary silhouettes for a timeless and romantic aesthetic.
Recently, mainstream fashion has taken inspiration from classic tennis outfits and L'Oeuf Poché is an accessible and high-quality brand for consumers looking to invest in quality pieces aligned with this aesthetic. The brand offers styles for both women and girls, including dresses, skorts, shirts, and pullovers. In terms of accessories, L'Oeuf Poché features visors, tote bags, and masks, all adhering to the elegant and sophisticated style synonymous with the brand.
The entire L'Oeuf Poché range is available to purchase online.
Women-Owned Activewear Brands
L'Oeuf Poché Offers a Range of Trendy Sport Apparel
Trend Themes
1. Classic Tennis Style - Opportunity to innovate and disrupt the fashion industry by reviving classic tennis outfits with contemporary silhouettes and romantic aesthetics.
2. Women-focused Activewear - Opportunity to innovate and disrupt the activewear industry by creating fashionable and high-quality activewear specifically tailored for women.
3. Sustainable Sportswear - Opportunity to innovate and disrupt the sportswear industry by creating eco-friendly and sustainable activewear products that meet consumer demand.
Industry Implications
1. Fashion - Fashion brands can benefit from incorporating classic tennis elements and romantic aesthetics in their collections to appeal to modern women.
2. Activewear - Activewear brands can benefit from creating fashionable and high-quality activewear products specifically designed for women to meet consumer demand and increase market share.
3. Sustainability - Eco-friendly and sustainable sportswear products can disrupt the traditional sportswear market and cater to consumers who prioritize the environment in their purchasing decisions.