Amsterdam-based fashion label worked in partnership with Tunisian DJ and electronic music producer Loco Dice for a captivating range of apparel. The capsule was created for the summer season this year and encompasses a range of staple pieces. There are both long- and short-sleeve shirts, trousers to match, headwear and keychains as well. The overall aesthetic of the collection taps a motocross theme and to translate that concept further, the lookbook takes place in the deserts of Dubai.
The collaborative Daily Paper and Loco Dice collection boasts athletic-influenced details through its logo variations. There are also incorporations of Tunisian-red accents that reference Loco Dice's heritage. The range will be exclusively available in Milan at the One Block Down location beginning June 18th.
Motocross-Inspired Apparel
Loco Dice and Daily Paper Teamed Up for a Logo-Filled SS18 Range
Trend Themes
1. Motocross-inspired Apparel - Disruptive innovation opportunity: Creating motocross-inspired fashion to tap into the growing trend of sportswear-inspired streetwear.
2. Athletic-influenced Details - Disruptive innovation opportunity: Incorporating athletic-inspired details into fashion designs for a unique and sporty aesthetic.
3. Heritage-inspired Accents - Disruptive innovation opportunity: Incorporating cultural and heritage-inspired accents into fashion designs for a more diverse and inclusive range of apparel.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with influencers and musicians to create exclusive fashion collections that cater to niche markets.
2. Sportswear - Disruptive innovation opportunity: Exploring motocross-inspired designs for sportswear to tap into the growing demand for unique and edgy athletic apparel.
3. Streetwear - Disruptive innovation opportunity: Incorporating motocross themes into streetwear designs to attract fashion-forward consumers looking for bold and expressive fashion statements.