BOYPLAIN's Fall/Winter 2015 collection is showcased in a locker room lookbook that is an homage to vintage varsity apparel. The menswear range references the style of collegiate athletes who are known for mixing preppy and sporty pieces seamlessly.
This menswear collection is a modern translation of ‘50s Western fashion with a touch of details borrowed from Ivy League uniforms." The range consists of matching gingham separates, preppy knits and iconic sportswear staples like varsity jerseys and jackets.
Blending retro uniform references with humor, the collection also features fun statement tees that are either accented with football-themed graphics or quotes like "boys will be boys." Furthermore, this locker room lookbook transports fashion fans to a collegiate environment while promoting clothes that are comfortable and effortessly cool.
Sporty Locker Room Lookbooks
BOYPLAIN's Latest Catalog Highlights Vibrant and Comfy Staples
Trend Themes
1. Retro Sportswear - Disruptive innovation opportunity: Creating modern sportswear collections inspired by vintage athletic apparel.
2. Preppy Fashion - Disruptive innovation opportunity: Developing trendy clothing lines that combine preppy and sporty elements seamlessly.
3. Collegiate Style - Disruptive innovation opportunity: Designing fashion collections that mimic the style of Ivy League athletes from the past.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilizing vintage athletic references to create new and unique clothing collections.
2. Sportswear - Disruptive innovation opportunity: Incorporating retro elements into modern sportswear designs.
3. Apparel - Disruptive innovation opportunity: Introducing comfortable and effortlessly cool clothing options inspired by the collegiate aesthetic.