Coca-Cola India is presenting new lockable bottles to unite family gatherings during Diwali, which is a festival of lights celebrated by Hindus, Jains, and Sikhs. The soda bottles boast a limited-edition design that has a Bluetooth-enabled lock at the top of the drink, where a red plastic cover closes over the lid.
The locks are controlled by the sender's phone and those that get a bottle will only be able to open it by visiting who gifted it to them. The latch of the lockable bottle reads "Yeh Locked Coke sirf apno ke sath khulega," which directly translates to "This locked Coke will only open with loved ones." The packaging celebrates Diwali as well, as each piece can be customized with its own messages.
Lockable Soda Bottle Caps
Coca-Cola Presents the New Lockable Bottles for Diwali Gatherings
Trend Themes
1. Bluetooth-enabled Locks - A trend of incorporating Bluetooth-enabled locks in product packaging for personalized gift-giving experiences.
2. Limited-edition Packaging - A trend of designing limited-edition product packaging for special occasions and cultural events.
3. Personalized Messaging - A trend of incorporating personalized messaging on product packaging for gifting and brand communication purposes.
Industry Implications
1. Beverage - Beverage companies can utilize lockable packaging and personalized messaging to create unique gift-giving experiences for holidays and celebrations.
2. Retail - Retailers can incorporate limited-edition packaging and personalized messaging to attract customers during festive seasons and cultural events.
3. Technology - Technology companies can collaborate with brands to develop Bluetooth-enabled locks for innovative product packaging solutions.