Hong Kong-based photographer Lo Cheuk Lun created a mesmerizing series that features different heads of hair mid-shampoo. The series, originally featured in Numero China, takes on an impersonal feel due to its stationery perspective and black and white hues.
Lo Cheuk Lun uses subtle movement in the patterns of the soapy hair, while the heads appear unattached to the human form in any way, which is also a feature encouraged by the use of lighting.
This abstract editorial is a refreshing look at a part of the beauty process that doesn't usually make it into the polished, finished product of the magazine, and could also be seen as a more extreme take on the wet hair trend.
Soapy Hair Editorials
This Abstract Series by Photographer Lo Cheuk Lun Appeared in Numero China
Trend Themes
1. Abstract Hair Photography - Opportunity for photographers to capture unique and visually striking images of hair through abstract and unconventional techniques.
2. Impersonal Beauty Editorials - Chance for beauty magazines to showcase unconventional perspectives and create a more abstract and detached aesthetic in their editorials.
3. Extreme Wet Hair Trend - Potential for beauty brands to embrace and promote a more exaggerated and artistic interpretation of the popular wet hair trend.
Industry Implications
1. Photography - Photography industry can explore new techniques to capture unique and abstract images of hair and beauty.
2. Beauty Magazines - Beauty magazines can experiment with unconventional perspectives and abstract aesthetics to create visually captivating editorials.
3. Beauty Brands - Beauty brands can incorporate an artistic and exaggerated approach to the wet hair trend, creating products and campaigns that stand out.