LMC and PLEASURES introduce the second drop to their collaborative collection -- LMC stands for Lost Management Cities and the streetwear duo spotlight an internet and hacker theme for the season. The range prepares for the Spring/Summer 2019 season and it is comprised of eight pieces in total.
The staple designs come in classic silhouettes including hoodies, tees, long sleeves, and cargo pants. The design language specifically highlights the early days of the internet, when hackers were a prominent force in the industry. There are graphic emblems that recall the film Tron, coding accents, and wireframe designs alongside co-branded details. The standout item is the hybrid piece that blends together a hoodie and a backpack, making it functional in a variety of ways.
Internet-Themed Graphic Streetwear
LMC and PLEASURES Drop The Second Capsule Their Collaboration
Trend Themes
1. Internet-themed Streetwear - Disruptive innovation opportunity: Create a line of streetwear that merges nostalgic internet aesthetics with modern design, appealing to tech-savvy consumers.
2. Hacker-inspired Fashion - Disruptive innovation opportunity: Develop a fashion line that takes inspiration from hacker culture, incorporating coding accents and wireframe designs to attract edgy and fashion-forward individuals.
3. Hybrid Clothing - Disruptive innovation opportunity: Combine different clothing items to create innovative hybrid pieces, such as a hoodie backpack, that offer functional versatility and unique style.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Collaborate with tech companies to create streetwear collections that capture the fusion of technology and fashion, attracting a tech-savvy consumer base.
2. Fashion - Disruptive innovation opportunity: Incorporate niche subcultures, such as hacker culture, into mainstream fashion lines to appeal to a wider audience and create a sense of edginess and exclusivity.
3. Apparel Design - Disruptive innovation opportunity: Experiment with unconventional clothing designs, blending various garment types together to create unique and versatile pieces that push the boundaries of traditional fashion.