First-year Fashion Communication students at Liverpool John Moores University (LJMU) have embarked on an exciting collaboration with the sustainable brand BEPO (Be Positive Tailored) to create a distinctive and eco-friendly Eurovision-themed collection for John Lewis at Liverpool ONE.
The collection, crafted from donated flags and banners from last year’s Eurovision event, features a range of unisex backpacks and clothing items. Once destined for disposal, these materials have been ingeniously repurposed into fashionable, functional, and environmentally conscious pieces.
In addition to designing and creating the clothing items, the students at LJMU have taken a holistic approach by developing a comprehensive sustainable fashion marketing campaign to accompany the collection. This campaign includes engaging content for TikTok and promotional videos designed to captivate and educate the audience on the importance of sustainable fashion.
Sustainable Eurovision Capsules
LJMU Fashion Students are Designing a Sustainable Fashion Capsule
Trend Themes
1. Upcycled Fashion - Using disposed materials like flags and banners to create new clothing offers a solution to textile waste.
2. Unisex Clothing Designs - Crafting gender-neutral fashion pieces caters to a broader market while promoting inclusivity.
3. Sustainable Marketing Campaigns - Creating eco-focused promotional content on platforms like TikTok educates consumers on sustainability and enhances brand image.
Industry Implications
1. Fashion and Apparel - Incorporating sustainability into the design process addresses consumer demand for environmentally friendly products.
2. Marketing and Advertising - Holistic campaigns that emphasize eco-friendly practices can significantly influence consumer behavior and brand loyalty.
3. Event and Waste Management - Recycling event materials into new products showcases innovative waste management and resourcefulness.