Universal Everything, a multidisciplinary studio specializing in moving images, has created a living mural for the Sydney Opera House. Projected on its iconic roof, the living mural comes in the form of hand-drawn animations that are bold, bright and reminiscent of '90s graffiti art. This direction brings a sense of playfulness to the historical sight.
Teaming up with 22 of the world's best creatives, Universal Everything gave them each a word to inspire them. From there, they created 30-second long cell animations, using a black background as the canvas. These living murals now light up the city's skyline. Matt Pyke of Universal Everything says, "This visual interaction within the architecture suggests both activity of the interior, and the physicality of the exterior. Some chapters are a riot of colour, reaching every corner; some are quieter, subtler explorations, evolving organically."
Living Mural Installations
Universal Everything Projects Doodled Animations on Sydney Opera House
Trend Themes
1. Living Mural Installations - The trend of utilizing architecture as a canvas for living murals is growing, providing opportunities for multidisciplinary studios to create artistic installations that bring an element of playfulness to urban environments.
2. Multidisciplinary Collaborations - The trend of collaborating with a diverse group of creatives from various industries to create visual installations is a disruptive innovation opportunity for companies looking to infuse new ideas and perspectives into their projects.
3. Hand-drawn Animations - The trend of using hand-drawn animations for visual installations, rather than strictly digital graphics, presents an opportunity for artists and designers to incorporate traditional techniques into modern technology and create unique experiences for viewers.
Industry Implications
1. Architecture - The architecture industry can leverage the trend of living mural installations to offer clients new and innovative ways to engage with their buildings and attract visitors.
2. Multimedia - Multimedia companies can collaborate with multidisciplinary teams to create living mural installations that incorporate various forms of media, providing immersive experiences for viewers.
3. Tourism - The tourism industry can capitalize on the trend of living murals to create unique attractions that draw visitors to urban environments and offer them memorable experiences.