The Living in Tokyo' editorial in POPEYE Fall/Winter 2010 is inspired by the innovative styles of Tokyo. Fashion director Tomoki Sukezane included looks such as sequined embroidered sport coats paired up with cowboy hats, prints, fedoras and suits in tweed and velvet to create a truly unique editorial.
The spread effortlessly combines looks of the past while maintaining a modern look. The 'Living in Tokyo' editorial in POPEYE Fall/Winter 2010 is a great take on fashion.
Cuffed Half Suits
The 'Living in Tokyo' Editorial in POPEYE Fall/Winter 2010 Shows Some Leg
Trend Themes
1. Sequined Embroidered Sport Coats - Disruptive innovation opportunity: Explore the use of sequined embroidery on sport coats to create unique and eye-catching designs in the fashion industry.
2. Prints and Fedoras - Disruptive innovation opportunity: Combine prints and fedoras in fashion to create a distinctive and fashionable look that merges classic and contemporary elements.
3. Tweed and Velvet Suits - Disruptive innovation opportunity: Experiment with tweed and velvet fabrics to design suits that offer a blend of traditional elegance and modern appeal in the fashion industry.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce innovative fashion styles inspired by Tokyo to cater to the evolving tastes and preferences of fashion-conscious individuals.
2. Editorial Photography - Disruptive innovation opportunity: Explore unconventional styling and unique location choices in editorial photography to capture attention and create visually captivating content.
3. Fashion Direction - Disruptive innovation opportunity: Push the boundaries of fashion direction by incorporating diverse influences, unconventional pairings, and unexpected elements to create truly unique and memorable fashion editorials.