Living Elixir is the new product offering of US start-up Saint Supply. This launch is bound to catch one's eye not only in the packaging aesthetic department but also in its function. The recipe boasts organic olives that are hand-picked "from ancient groves lying in altitudes over 2,000 feet" in southern Greece. Envisioned to ensure "total body resilience with a daily serving of vitality" and "inspired by ancient rituals," Living Elixir is for drinking—not for cooking or dipping as olive oil is traditionally used.
Consumers are encouraged to enjoy a daily tablespoon of Living Elixir, alongside their self-care practices in order to reap the full benefits of the plant-based Superphenols. These are identified as "naturally occurring compounds that safeguard against common health problems, as well as certain effects of aging."
Drinkable Olive Oil
Saint Supply Launched Living Elixir, Featuring Organic, Hand-Picked Olives
Trend Themes
1. Drinkable Oil Products - There is an opportunity for businesses to create more drinkable oil products that bring unique health benefits from various plant-based sources.
2. Superphenol Infused Products - Products infused with superphenols found in plant-based sources could become a leading ingredient in health and wellness products.
3. Traditional Products with a Twist - Reimagining traditional products, such as olive oil, to have a new purpose and unique selling point can capture market attention and boost sales.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating drinkable oil products with unique health benefits for consumers.
2. Health and Wellness - The health and wellness industry can consider creating products infused with superphenols that are found in plant-based sources.
3. Beauty and Personal Care - The beauty and personal care industry can explore creating products that incorporate plant-based superphenols for added skin and body care benefits.