'Interac,' the immensely popular financial service brand, has launched a set of 'living billboards' across Canada as part of its 'HolidayLife' advertising campaign. These living billboards come in two forms, large see-through billboards that are set up at Montreal's and Vancouver's Christmas markets, and large see-through posters on the windows of businesses in Toronto and Montreal.
The branding on the billboards is minimalist with only an Interac logo on the bottom, the words 'HolidayLife' at the top, and a yellow frame. The idea behind these living billboards is that, instead of Interac trying to market a product or service, it is simply showing individuals a glimpse of real holiday lives. The large living billboard set up in Vancouver frames the 'HolidayLife Carousel' where Interac is covering the cost of the carousel for riders and raising funds for the 'Make-a-Wish Foundation.' The living billboard in Montreal looks over the 'HolidayLife Fire Pit' at 'Noel Montreal,' which is a cozy restaurant where proceeds will be donated to the Make-a-Wish and 'Project 10' charities.
These large billboards in Montreal and Vancouver are also recorded periodically by Interac marketers to give social media users a glimpse at holiday life as well.
Charitable Live-Marketing Campaigns
Interac Has Debuted Living Billboards as Part of Its Campaign
Trend Themes
1. Living Billboards - The use of living billboards offer brands a new way of showcasing their products/services and create memorable experiences through the use of live scenarios.
2. Minimalist Marketing - The trend towards minimalist marketing strategies puts the focus on highlighting company values and real-life experiences instead of just promoting products and services.
3. Charitable Advertising Campaigns - Organizations are incorporating charitable causes into their advertising campaigns to not only promote their brand but also give back to the community and create a positive impact.
Industry Implications
1. Marketing - Living billboards and minimalist marketing can disrupt traditional advertising methods and offer new opportunities for marketers to connect with their target audience.
2. Financial Services - Financial services can learn from Interac's charitable approach, and incorporate similar programs to generate positive social impact and build customer loyalty.
3. Non-profits - Collaboration with brands to create charitable campaigns such as Interac's can help non-profits increase awareness, raise donations and expand the impact of their initiatives.