After Lance Armstrong's LIVESTRONG wristbands became a mainstream fashion trend, the cyclist decided to expand his brand to include apparel. He teamed with Nike to produce a range of apparel, footwear and accessories including tshirts, cold weather essentials, stocking stuffers like visors, and, of course, cycling gear. There's something for everyone, male and female, young and old.
There is also has a range of LIVESTRONG pet collars and leashes, so if you want to support the cause, but don't feel the clothing really suit your personal style, just get Fido to sport the logo for you. On the other hand, if you love the clothes, you and your pooch can be live examples of the old "dogs look like their owners," saying.
All profits go to the Lance Armstrong Foundation in support of cancer survivorship programs. Lance was diagnosed with an aggressive form of testicular cancer which later spread to his lungs and brain.
"During his treatment, before his recovery, before he even knew his own fate, he created the Lance Armstrong Foundation," the LIVESTRONG site explains. "This marked the beginning of Lance's life as an advocate for people living with cancer and a world representative for the cancer community."
LiveStrong Apparel
Lance Armstrong Teams With Nike To Expand Into Fashion
Trend Themes
1. Mainstream Fashion Trend - Expanding into apparel and accessories and collaborating with popular brands like Nike can capitalize on the success of a mainstream fashion trend.
2. Brand Expansion - Expanding the brand beyond wristbands to include apparel, footwear, and accessories can open up new markets and revenue streams.
3. Cause-related Marketing - Creating LIVESTRONG pet collars and donating all profits to cancer survivorship programs can tap into the growing trend of cause-related marketing.
Industry Implications
1. Fashion - Partnering with Nike and producing a range of apparel and accessories allows Lance Armstrong to enter the fashion industry.
2. Sportswear - Collaborating with Nike to produce cycling gear and other sportswear items expands the brand's presence in the sportswear industry.
3. Pet Products - Introducing LIVESTRONG pet collars and leashes expands the brand's reach into the pet products industry.