Dancers Mette Towley and David Hallberg are at the focus of Revlon's new ad, which was created to promote its empowering Live Boldly campaign.
The ad shows Towley and Hallgerg training in a studio, warming up and then dancing to the hit track 'Flava,' by feminist independent rapper Princess Nokia. With this ad, Revlon promotes the value of independence and self expression, and shows how its products, specifically the 'Volumazing' mascara that's featured, can be used to enhance a consumer's favorite qualities about themselves.
To create the ad, Revlon tapped director Will Schluter, stylist Yashua Simmons, makeup artist Stephanie Peterson, and producer Ferris Bueller. The narration that overlays the music in the ad meanwhile comes from Evie Bear.
Dancer-Fronted Beauty Campaigns
Mette Towley is Featured in Revlon's New Live Boldly Ad
Trend Themes
1. Dancer-fronted Beauty Campaigns - The use of dancers in beauty campaigns is a trend that combines music, dance, and cosmetic products for a more engaging and empowering message.
2. Live Boldly Campaigns - Live Boldly campaigns by beauty brands promote values of independence, courage, and self expression for women, and can inspire a new generation of consumers.
3. Interactive Beauty Ads - Interactive beauty ads, such as Revlon's Live Boldly campaign, allow consumers to experience the product in action, making the brand more relatable and human.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can use dancer-fronted campaigns and Live Boldly messages to reach a wider audience and establish a more personal and relevant connection with consumers.
2. Fashion and Entertainment - Fashion brands and entertainment companies can partner up with beauty companies to create dancer-fronted campaigns and live events, further enhancing the message of empowerment and self expression.
3. Advertising and Marketing - Advertising and marketing agencies can innovate by incorporating more interactive elements in beauty campaigns, such as music, dance, and immersive experiences, to create more memorable and impactful ad messages.