The 2016 Coachella Valley Music and Arts Festival has enlisted the help of Doppler Labs and Goldenvoice to give users the ability to personalize their live audio environment throughout the festival.
This year, Coachella will be integrated with the Here Active Listening System at specific stages. At the Here Optimized Stages festival goers can use the earbuds to control and customize their live music environment. This is possible through different features that allows users to boost the bass, alter the EQ, add reverb or eliminate background noise. In order to accommodate the new technology, Coachella ticket holders will have the opportunity to by the Here Active Listening System in advance of the festival.
The promotion ultimately allows festival goers to personalize their concert experience by acting as their very own sound mixer.
Personalized Music Festival Promotions
These Earbuds Help Users Contol the Live Audio Environment
Trend Themes
1. Personalized Audio Environments - Technologies are emerging to enable music listeners to customize their audio environment which has disruptive innovation opportunities for the headphone, music and events industries.
2. Advanced Audio Control Systems - Advances in audio control systems like the Here Active Listening System with bass boosting, EQ and background noise reduction pave the way for further innovation in the audio and live events industries.
3. Wearable Sound Equipment - The growing market of wearable sound equipment like the Here Active Listening System has the potential to revolutionize the headphone and music industries.
Industry Implications
1. Headphone - The technology advancement in customizable audio environments has disruptive innovation opportunities in the headphone industry.
2. Music - Personalized audio listening experiences present disruptive innovation opportunities for music and artists industries.
3. Live Events - Innovations in wearable audio equipment like the Here Active Listening System create disruptive opportunities in live event productions.