McDonald's Netherlands unveils one of its latest projects with the Litter and Glamour collection, showcasing a new perspective on litter jewelry designs. The fast food giant takes customers' leftover waste and turns it into a new collection full of 14-karat jewelry.
The Litter and Glamour collection is made up of seven pieces in total and is aptly named as it takes the trash themes, including that of a French fry container, the iconic Big Mac box, or a finished drink by turning it into earrings and rings. The looks of the jewelry resemble the litter, including the pre-crushed look of it, creating a wrinkled and used theme to ultimately work towards the chain's ongoing environmental mission.
QSR-Themed Premium Jewelry
Mcdonald's Netherlands Delivers the Litter and Glamour Collection
Trend Themes
1. Sustainable Jewelry - The creation of jewelry from leftover waste materials, like the Litter and Glamour collection, offers an innovative solution for more sustainable practices in the fashion industry.
2. Upcycling Fashion - Taking unusable or unsightly materials and transforming them into stylish and unique pieces, like the Litter and Glamour collection, offers the potential for disruptive innovation in the fashion industry.
3. Brand Collaborations - Partnering with well-known brands, like McDonald's, to create unconventional products, like the Litter and Glamour collection, can provide opportunities for disruptive innovation through unique and unexpected collaborations.
Industry Implications
1. Fashion - The Litter and Glamour collection showcases a potential innovation opportunity for sustainable and upcycling practices in the fashion industry.
2. QSR (quick Service Restaurant) - The implementation of unique and unconventional collaborations, like McDonald's Litter and Glamour collection, can provide an opportunity for brand expansion and recognition within the QSR industry.
3. Jewelry - The Litter and Glamour collection offers a potential innovation opportunity in the jewelry industry by incorporating sustainable materials and unique design elements.