'Svitch,' an India-based electric bicycle manufacturer that creates products primarily for the local market, announced the 'LITE XE,' the company's fifth electric bicycle. Svitch entered the market in mid-2022 with with long-range e-bike, the 'CSR 762.' Since that time, the company has released long-range commuter bikes, off-road bikes, and foldable bikes targeted at different consumers.
The LITE XE is positioned as an affordable bike available in five colorways. The bike comes with a 250W Svitch-branded motor and a 10.4 Ah battery pack. The gear system comes from Shimano and is a seven-speeder, while the bike is also equipped with 20x3 fat-tires, five levels of pedal assistance, and LED lights for safety and road indicators.
The Svitch LITE XE retails for INR 74,999, or roughly $900 USD.
Premium Indian E-Bikes
Svitch Announced its Fifth Electric Bicycle, the 'LITE XE'
Trend Themes
1. Electric Bicycle Manufacturing in India - The rise of electric bicycles in India presents an opportunity for companies, such as Svitch, to innovate and create affordable and localized products for the Indian market.
2. Affordable Electric Bikes for Local Market - The creation of affordable and practical electric bicycles, such as Svitch's LITE XE, is a disruptive innovation that could reshape the transportation industry in India.
3. Fat-tire Electric Bicycles - The introduction of fat-tire electric bicycles by Svitch, as seen in the LITE XE, presents an opportunity for companies to create unique off-road e-bikes for enthusiasts and outdoor adventurers.
Industry Implications
1. Electric Bicycle Industry - Companies that produce electric bicycles could expand their offerings to cater to the Indian market, by focusing on affordable and localized products.
2. Automotive Industry - The growth of the electric bicycle industry in India could disrupt the automotive industry, as consumers may opt to use e-bikes for short commutes and errands.
3. Outdoor & Adventure Industry - Fat-tire electric bicycles, like Svitch's LITE XE, could represent an innovative addition to the outdoor and adventure industry for off-road enthusiasts and bikers.