The psychedelic color scheme that defines Lisa Frank's products is being printed onto white leather Reeboks, giving the shoes a 90s-inspired makeover.
The collaboration between the two companies results in a boldly patterned rendition of Reebok's 'Classic' shoe. Complete with a colorful collage of flowers, animals and rainbows, the shoes elicit a dreamy, sparkle-clad aesthetic that's sure to grab the attention of any nostalgic 90s baby.
The shoes are decked out in rainbow bears, lips, unicorns, and neon smiley faces, making for an audacious wardrobe addition that contains all of Lisa Frank's defining motifs. The shoes will not be available online or in-store, but can be won through a social media-based competition, that requires participants to tweet their favorite fad from the 90s.
Psychedelic 90s-Inspired Sneakers
Lisa Frank is Only Making Two Pairs of These Colorful Reeboks
Trend Themes
1. Psychedelic Sneaker Revival - The collaboration between Lisa Frank and Reebok showcases the resurgence of vibrant, 90s-inspired sneaker designs.
2. Nostalgic Marketing Campaigns - The social media competition for winning the Lisa Frank x Reebok sneakers taps into the trend of leveraging nostalgia to engage with consumers.
3. Limited Edition Collectibles - By only producing two pairs of the Lisa Frank x Reebok sneakers, the collaboration creates scarcity and exclusivity, appealing to collectors and enthusiasts.
Industry Implications
1. Footwear - The vibrant and uniquely designed Lisa Frank x Reebok sneakers cater to the growing demand for bold and expressive footwear.
2. Fashion - The collaboration between Lisa Frank and Reebok showcases the intersection between fashion and nostalgia, creating a unique market for vibrant, 90s-inspired designs.
3. Social Media - The social media-based competition to win the Lisa Frank x Reebok sneakers demonstrates the increasing influence of social media platforms as marketing channels.