In order to get consumers into the holiday spirit, NYX launched its 'Lippie Countdown Advent Calendar,' which counts down the days to Christmas.
In addition to featuring a total of 24 different shades, the advent calendar boasts a number of formulas for consumers to try out, including its popular 'Butter Gloss' and 'Soft Matte Lip Cream.' As the shades range from versatile brown-hued neutrals and soft pinks to deep grays and vivid reds, the Lippie Countdown Advent Calendar has something for every makeup lover, and allows one to share some of the shades with their loved ones too. In addition, the expansive kit has limited-edition releases, and retails for just $65 USD, saving consumers a lot on the per product cost.
Lipstick Advent Calendars
NYX's 'Lippie Countdown Advent Calendar' Features 24 Bold Shades
Trend Themes
1. Personalized Advent Calendars - The popularity of lipstick advent calendars presents an opportunity for businesses to create personalized advent calendars featuring different beauty products.
2. Limited Edition Collections - The success of NYX's limited-edition advent calendar showcases the demand for exclusive collections, prompting other beauty brands to create their own limited-edition offerings.
3. Value-for-money Kits - The affordable price of NYX's Lippie Countdown Advent Calendar highlights the potential for businesses to create value-for-money kits that provide a variety of products at a lower cost.
Industry Implications
1. Beauty - The lipstick advent calendars trend offers an opportunity for beauty brands to create innovative advent calendar products and engage with customers during the holiday season.
2. E-commerce - The popularity of advent calendars showcases an opportunity for e-commerce platforms to enhance their product offerings by partnering with beauty brands to sell limited-edition and personalized calendars online.
3. Gift and Subscription Services - The concept of advent calendars can be extended to gift and subscription services, allowing businesses in this industry to offer curated collections of products for customers to discover throughout the holiday season.