Clothing brand H&M is known first and foremost for its affordable fashions but the brand also sells a variety of makeup products such as this Velvet Lip Cream that boasts phenomenal staying power. Despite the retailer being a clothing brand first, the fashion house has begun to improve the quality and texture of its makeup line.
H&M now has in many of its stores a beauty department that houses the Velvet Lip Cream range. The lipstick features a creamy and opaque consistency in the form of a lip gloss with a doe-foot applicator. The product has an innovative quick-drying consistency that hardens within seconds and stays put through eating, drinking and a day worth of activities. The product is relatively affordable matching H&M's clothing price range.
Long-Lasting Fashion Lipsticks
Clothing Brand H&M's Velvet Lip Cream Has Incredible Staying Power
Trend Themes
1. Long-lasting Makeup - The trend for long-lasting makeup products opens up opportunities for brands to create innovative formulas and technologies that deliver extended wear.
2. Fashion and Beauty Synergy - The integration of fashion and beauty products allows clothing brands to leverage their existing brand equity and offer a cohesive lifestyle experience to consumers.
3. Affordable Beauty - The demand for affordable beauty products provides a disruptive innovation opportunity for brands to create high-quality, budget-friendly options and reach a wider customer base.
Industry Implications
1. Cosmetics - The cosmetics industry can tap into the trend for long-lasting makeup by developing innovative formulas and technologies that deliver extended wear without compromising comfort and aesthetics.
2. Fashion Retail - Fashion retailers can capitalize on the fashion and beauty synergy trend by expanding their product offerings to include makeup lines, creating a cohesive lifestyle brand for their customers.
3. Beauty Retail - Beauty retailers can embrace the demand for affordable beauty products by curating a selection of high-quality, budget-friendly options that cater to price-conscious consumers.