LinkedIn has announced 'Linkedin analytics' and profile videos, two new features that enhance the marketability of its platform. The analytics feature will allow users to check and monitor the performance of both individual posts and their account as a whole. The individual post analytics will show various metrics, such as the number of views and interactions, while the account statistics page will show information regarding an account's engagement history as a whole.
The profile videos feature will let users post videos that are visible at the top of their profile page. These videos can function as short introductions that allow users to showcase their talents in a more human way. It is one thing to read about a person's qualifications on paper, but it is another to see how this person talks and behaves in a video. Additionally, these videos can be changed and altered, which allows business pages on LinkedIn to upload promotional content based on events and campaigns.
Workspace Analytics Features
LinkedIn is Introducing Two New Features for Professionals
Trend Themes
1. Linkedin Analytics - The analytics feature can be a disruptive innovation opportunity for businesses to monitor and optimize their LinkedIn content strategy and engagement with their target audience.
2. Profile Videos - The profile videos feature creates an innovative opportunity for professionals to display their personal brand and unique skills, with potential for utilization in the recruitment and hiring process.
3. Promotional Content - The ability to change and alter video content provides an opportunity for businesses and marketing professionals to create timely and relevant promotional content that can be specifically targeted to their LinkedIn audience.
Industry Implications
1. Social Media - The introduction of new features and enhancements to LinkedIn, including analytics and video capabilities, will disrupt the social media industry and increase competition for attracting and engaging professionals.
2. Human Resources - Profile videos can be a disruptive innovation opportunity for Human Resources professionals to assess and evaluate candidates in a more personal and unique way, potentially improving the hiring process.
3. Marketing - The promotional content feature can be a disruptive innovation opportunity for marketing professionals to leverage video content and create targeted campaigns to increase brand awareness and engagement on LinkedIn.