Blush Lingerie created a lingerie ad campaign that was inexpensive and effective using 24 floating garbage bags. Ad agency 'Glow' came up with the attention-grabbing design that incredibly cost less then two euros. The campaign set up six garbage bag men on top of sewer grates that would fill up with air and stand up. The garbage men had the words "Make him Stand" written in pink on their stomach with the 'Blush' logo above.
This creative lingerie ad campaign shows that effective marketing doesn't always cost a lot of money but is instead driven by a good, simple idea. The "Make him Stand" garbage men garnered attention as well as laughter, engaging people with the dynamic floating man as well as the cheeky catchphrase that referred to the brand's lingerie.
Garbage Bag Publicity Stunts
This Successful German Lingerie Ad Campaign Simply Used Trash Bags
Trend Themes
1. Inexpensive Advertising - This lingerie ad campaign demonstrates that effective marketing can be achieved with low cost, creative concepts.
2. Attention-grabbing Designs - The use of 24 floating garbage bags as a unique advertising medium highlights the power of unconventional and visually striking designs.
3. Engaging Catchphrases - The cheeky catchphrase 'Make him Stand' showcases the effectiveness of incorporating humor and clever slogans into advertising campaigns.
Industry Implications
1. Advertising - The success of this campaign highlights opportunities for advertising agencies to explore low-cost, attention-grabbing strategies.
2. Fashion - The unconventional approach taken by Blush Lingerie suggests that the fashion industry can benefit from out-of-the-box thinking to create memorable promotional campaigns.
3. Marketing - This ad campaign demonstrates the potential for disruptive marketing techniques that prioritize creativity and engagement over high budget expenditures.