This line of skin products is suggesting you use bacteria to clean your skin. While this might seem counter-intuitive, skin microbiome company AOBiome launched a range called 'Mother Dirt.' The biome-friendly cosmetics contain live bacteria that used to be essential to the skin's ecosystem. The skin-dwelling bacteria is supposed to eat up odors and sweat.
Using ammonia-oxidizing bacteria, the line of skin products consist of face and body sprays plus alternatives to shampoo. In the future, the firm hopes to develop and release treatments that address acne, rosacea and eczema as well as medical solutions for diabetic ulcers and bacterial vaginosis.
While many believe squeaky clean skin is actually stripping and can result in increased oil production, this approach takes things to a whole other level.
Bacteria Skin Care
The Line of Skin Products Douses You With Beneficial Ammonia-Oxidizing Bacteria
Trend Themes
1. Microbiome-friendly Cosmetics - Opportunity for creating cosmetics that contain live bacteria to improve skin health and odor control.
2. Skin Microbiome Treatments - Disruptive innovation potential in developing skin treatments for conditions like acne, rosacea, eczema, diabetic ulcers, and bacterial vaginosis.
3. Alternative Hair Care - Opportunity to create alternatives to traditional shampoo that utilize beneficial bacteria for hair and scalp health.
Industry Implications
1. Beauty and Personal Care - Innovative products and treatments that incorporate live bacteria can disrupt the traditional skincare industry.
2. Dermatology - Developing treatments for skin conditions using live bacteria can revolutionize the field of dermatology.
3. Hair Care - Alternative hair care products that employ beneficial bacteria can disrupt the conventional hair care industry.