Without the tea shelf context surrounding this line art packaging, the consumer may not immediately guess the contents of the box. The typical carton for teabags and loose leaf infusions has floral and foliage symbols pictured on it, as well as the word 'tea' printed quite legibly. This design differs in its singular use of abstract symbolism, in its quirky typesetting and in its rather more minimalist and contemporary layout.
On a base of white space, Shannon&Lykke Unique Blend Tea is represented with the name of the brand in bold. What also catches the eye immediately is the artistic motif to symbolize each flavor, printed with great detail in a limited color scheme within each theme. Designer Iryna Korshak played with strokes and geometric shapes to create her highly modern line art packaging that would set such a product apart from competitors.
Idiosyncratic Infusion Branding
Line Art Packaging for Tea Deviates from the Aesthetic Norm
Trend Themes
1. Line Art Packaging - Utilizing line art packaging in product design to create a unique and visually appealing aesthetic.
2. Minimalist Design - Embracing minimalist design principles to create a contemporary and sophisticated look for packaging.
3. Abstract Symbolism - Incorporating abstract symbolism in packaging design to create intrigue and differentiate from traditional designs.
Industry Implications
1. Food and Beverage - Exploring line art packaging in the food and beverage industry to enhance brand identity and capture consumer attention.
2. Retail - Implementing minimalist design in the retail industry to create a clean and modern shopping experience.
3. Graphic Design - Leveraging abstract symbolism in graphic design to push creative boundaries and create visually captivating designs.