Cementing its status as "Canada's second currency," Canadian Tire Money will be receiving a patriotic makeover in honor of the country's 150th birthday. The bright red design will not only help to mark Canada's sesquicentennial, but it will also mark the first time the design of the bill has been updated since 1992.
Between June 30th and July 2nd, Canadian Tire will be releasing a redesigned, limited-edition 10-cent bill of its beloved Canadian Tire Money. Printed by the Canadian Bank Note Company, each limited-edition bill will feature the same security features as real Canadian currency, including a watermark and gold foil elements.
The limited-edition bill is also part of the brand's overarching #RedAndWhite Canada 150 campaign, which will see a small Canadian town lit up to the song 'True Colors.'
Patriotic Company Coupons
Canadian Tire is Releasing a Limited-Edition Bill for Canada 150
Trend Themes
1. Limited-edition Currency - The release of a limited-edition bill of Canadian Tire Money opens up opportunities for other companies to create collectible, commemorative currency.
2. Patriotic Branding - The patriotic makeover of Canadian Tire Money showcases the potential for brands to leverage national celebrations and incorporate themed designs into their products.
3. Security Features in Promotional Currency - The use of security features, such as watermarks and gold foil elements, in limited-edition bills of Canadian Tire Money highlights the potential for companies to merge promotional currency with effective anti-counterfeiting measures.
Industry Implications
1. Retail - The release of limited-edition bills of Canadian Tire Money creates opportunities for retailers to attract customers and boost sales by offering collectible currency tied to national celebrations.
2. Branding and Marketing - The patriotic branding of Canadian Tire Money demonstrates the potential for branding and marketing agencies to help companies create memorable and impactful campaigns tied to national events.
3. Printing and Security - The incorporation of security features into limited-edition bills of Canadian Tire Money highlights the potential for printing and security companies to offer their expertise in creating promotional currency with effective anti-counterfeiting measures.