Oki-ni is offering an exclusive and very limited edition Bernard Wilhelm shoe this season. They dug into the Bernard Wilhelm archive, identified their favorite ever Wilhelm shoe and resurrected it.
The Rambaramb boot has been temporarily brought back to life in two new colors with only 24 pieces of each available worldwide and only at Oki-ni. The cost will be about $430 per pair.
Implications - The collector's item shoe is made out of suede and leather and comes in a creamy white with red accents or pure black. The style is gladiator-like and features Velcro straps around the ankle. The soles of the shoes are made out of gum rubber which has a simple tan color.
Re-Releasing Archived Shoes
Bernhard Willhelm ‘Rambaramb' Boot from Oki-ni
Trend Themes
1. Archived Shoe Re-releases - Opportunity for brands to tap into nostalgia and limited edition offerings by resurrecting popular styles from their archives.
2. Limited Edition Collectibles - Growing demand for exclusive and rare products, creating opportunities for brands to release limited edition items and cater to collectors' market.
3. Reviving Retro Styles - Retro fashion trends are making a comeback, presenting opportunities for brands to bring back popular designs from the past.
Industry Implications
1. Fashion - Fashion brands can leverage their archives to re-release classic designs, creating excitement among consumers and driving sales.
2. Footwear - Footwear industry can capitalize on nostalgia and limited edition releases, creating buzz and attracting collectors and enthusiasts.
3. Retail - Retailers can tap into the demand for exclusive and rare products by collaborating with brands to offer limited edition releases, driving foot traffic and sales.