The makeup brand Lime Crime is now offering a vividly pigmented highlighter that seeks to match the skin color of anyone who is wearing it.
While some skin colors tend to be more catered to than others in the beauty market, many brands are beginning to ensure that their collections are usable for people with a range of skin colors. Lime Crime is aiming to do this with only one, universal highlighting palette. The Hi-Lite Opals palette comes with three different colors – a pink, a gold and a peach – which are able to transform and adapt to the wearer's complexion.
The highlighters offer a glow without being too greasy or glittery, and their adaptable formulation makes them suitable for people of all skin colors and skin types – whether that is dry, oily or combination .
Complexion-Adapting Highlighters
Lime Crime Recently Released a Vivid Palette That Suits Everyone
Trend Themes
1. Complexion-adapting Highlighters - Lime Crime's Hi-Lite Opals palette showcases a trend of makeup products that can transform and adapt to the wearer's complexion, ensuring usability for people with a range of skin colors.
2. Inclusive Beauty Collections - Many beauty brands are recognizing the need for inclusive collections, ensuring that their products are usable for people with varying skin colors, leading to disruptive innovation opportunities in the makeup industry.
3. Adaptable Formulations - The rise of adaptable formulations in highlighter products like Lime Crime's Hi-Lite Opals palette presents an opportunity for disruptive innovation, as it caters to people with different skin types and preferences.
Industry Implications
1. Makeup Industry - The makeup industry can benefit from incorporating complexion-adapting highlighters like Lime Crime's Hi-Lite Opals palette, as it seeks to provide options for people with a range of skin colors.
2. Beauty Industry - The beauty industry should explore the development of inclusive beauty collections to cater to diverse customer needs and preferences, driven by the recognition of the need for more inclusive offerings.
3. Cosmetics Industry - The cosmetics industry has the opportunity to disrupt the market by creating highlighter products with adaptable formulations that can cater to people of all skin types, promoting inclusivity and versatility.