It's back to school season and American actress Lily Collins is out to help girls get the right look down pat for the fall season. Adopting a collegiate style complete with plaid skirts and letterman jackets, Lily Collins manages to give the look an edgy twist, with the help of a stylist, of course.
Sporting a blunt bob and her signature bold brows, Lilly Collins says, "I own very few designer pieces, I want to collect them over the years. I’m not the type of person who buys a whole collection when it comes out. I want to make sure it’s something I’m going to love for a while. I get lent things, so experiment with my style that way, but ultimately I spend most of my money on vintage and high street."
Edgy Collegiate Fashion
Lily Collins is the Cover Stars for the Latest Issue of ASOS Magazine
Trend Themes
1. Collegiate Streetwear - The trend of combining classic collegiate outfits with streetwear elements can appeal to younger customers who value both comfort and nostalgic style.
2. Sustainable Fashion - The increasing consumer demand for sustainable fashion can push retailers to incorporate eco-friendly materials and vintage clothing pieces in their collections.
3. Personalized Styling - The rise of subscription-based styling services offers a convenient, customized and affordable way for consumers to have access to a personal stylist while discovering new brands and styles.
Industry Implications
1. Fashion Retail - Retailers can adopt sustainable fashion practices and offer personalized styling services to appeal to younger, style-conscious consumers who value social and environmental awareness.
2. Subscription Services - Subscription-based fashion styling services can disrupt the traditional brick-and-mortar business model by offering personalized online styling options and reducing customer acquisition costs.
3. Vintage Resellers - Vintage clothing shops and online re-sellers can cater to the growing demand for eco-friendly and unique fashion pieces by offering curated collections of vintage and thrifted clothing items.