Lighting is everything. Just ask the actor, the painter, the sculpture. If you don't have the lighting right, then your work of art can be just ordinary. Now imagine you are working with an entire room, or an entire building, or an entire city! Lighting architecture requires a special knowledge and appreciation of natural and artificial lighting.
Implications - Glowing buildings and sculptures are something that we will see a lot more of in the near future. Lights grasp people's attention and advertisers can use this idea to showcase their ads on the sides of buildings by using lighting. Nightlife thrives in the warm months and people will be outside to notice glowing ads.
Nocturnal Architectecture
Incredible Sculptures by Night
Trend Themes
1. Glowing Architecture - The use of lighting to create attention-grabbing buildings and sculptures is a trend that will continue to grow.
2. Outdoor Advertising with Lighting - Advertisers can take advantage of glowing architecture to showcase their ads on buildings, providing a new opportunity for outdoor advertising.
3. Nighttime Economy - As nightlife continues to thrive in warm months, glowing architecture and sculptures create an opportunity to draw people outside and boost the nighttime economy.
Industry Implications
1. Architecture and Design - Architects and designers can incorporate lighting in their projects to create unique and attention-grabbing buildings and sculptures.
2. Advertising and Marketing - Advertisers can use glowing architecture as a new medium to showcase their ads and increase visibility.
3. Entertainment and Hospitality - Nightclubs, restaurants, and entertainment venues can incorporate glowing architecture and sculptures to enhance the guest experience and attract visitors.