Jordan Brand has debuted a new 'Light Mauve' colorway for its iconic modernized 'Air Jordan 1 High Zoom CMFT' silhouette. The light mauve colorway for the Air Jordan 1 incorporates pastel mauve, eggshell white, and yellow colors throughout its body. The majority of the shoe is covered in a light mauve-colored suede, with the exception of the midsole, the Air Jordan logo, and Nike's 'Swoosh' logo.
The Air Jordan logo can be seen on the top of the upper in an off-white yellow color that matches the midsole, while Nike's signature Swoosh extends from the center of the upper to the heel of the shoe in a eggshell white cut-out of the suede material. The suede material and pastel colors make the light mauve colorway perfect for the spring and summer season.
The Air Jordan 1 High Zoom CMFT Light Mauve will be available through Nike's online store, as well as other participating retailers, at an MSRP of $140 USD.
Spring-Ready Sneakers
Jordan Brand Debuted the 'Light Mauve' Air Jordan 1 Colorway
Trend Themes
1. Pastel-colored Sneakers - Opportunity to create a line of sneakers with pastel colors which can be marketed in the spring and summer season.
2. Cut-out Logo Design - Innovation opportunity for shoe brands to incorporate cut-out designs in displaying their logos on sneakers.
3. Iconic Silhouette Redesign - Opportunity to modernize an iconic shoe silhouette with added comfort features for better user experience.
Industry Implications
1. Footwear Industry - Opportunity for footwear companies to innovate their products using pastel colors, cut-out designs, and improving their iconic shoe silhouettes.
2. Fashion Industry - Opportunity for fashion brands to incorporate pastel-colored sneakers with spring/summer apparel collections.
3. Sports Industry - Opportunity for sports brands to redesign their iconic shoe silhouettes with added comfort features to enhance athlete performance and experience.