The Lifetime Collective's Summer 2012 lookbook is a captivating look at modernized style for the everyday adventurer.
Lifetime Collective was founded in 2002 by Reid Stewart and Trevor Fleming in a dingy basement apartment and strives to produce quality clothing for the everyday traveller and artist.
The Lifetime Collective's Summer 2012 Lookbook is a photo shoot that takes place in what appeared to be a desert setting and consists of very simplified articles of clothing. The hats, shorts, sandals, shirts and backpacks that headline this collection are all made with bold colors that accent each other in an almost effortless manner. Paired with the gorgeous backdrops of the salt flats and mountain ranges, it is easy to see why the Lifetime Collective's Summer 2012 lookbook is a force to be reckoned with.
Simplistic Wasteland Editorials
The Lifetime Collective Summer 2012 Lookbook Appears Effortless
Trend Themes
1. Modernized Style - Disruptive innovation opportunities lie in creating fashion collections that combine simplicity and bold colors to appeal to the everyday adventurer.
2. Effortless Fashion - Disruptive innovation opportunities exist in designing clothing lines that showcase simplicity and ease while utilizing bold color combinations.
3. Captivating Lookbooks - Disruptive innovation opportunities can be found in creating engaging and visually stunning photo shoots that highlight the product in unique settings.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating simplification, bold colors, and effortless style into their collections to attract the everyday adventurer.
2. Travel and Adventure - The travel and adventure industry can explore partnerships with fashion brands that offer modernized style for the everyday adventurer, creating a seamless lifestyle experience.
3. Photography - The photography industry has disruptive innovation opportunities in creating visually stunning photo shoots that highlight products and evoke emotions in unique settings.