The Lifetime Collective Fall/Winter 2012 preview shows us a collection that is ready to clothe people for the great outdoors. The company is celebrating its 10th anniversary of "roaming the earth in search of new muses and methods of creativity" by setting its preview photoshoot in a sublime wilderness expanse. The literal translation of Lifetime Collective's mission into this photoshoot demonstrates the high-quality utilitarian basis of the brand.
The Lifetime Collective Fall/Winter 2012 collection features navy blue cable stitch sweatpants and some warm quilted vests as stand out pieces. Both selections are representative of the balance that this brand brings to its clothes between fashion and function.
Whether you are exploring the far reaches of this amazing planet, or are exploring the nooks and crannies of the urban jungle, the Lifetime Collective Fall/Winter 2012 collection will have you presentable and prepared.
Outdoor Explorer Menswear
Lifetime Collective Fall/Winter 2012 Preview Brings Fashion and Function
Trend Themes
1. Fashion-function Balance - The trend of balancing fashion and function presents an opportunity for brands to create high-quality utilitarian clothing for outdoor exploration.
2. Nature-inspired Collections - The trend of nature-inspired collections presents an opportunity for brands to use the beauty of nature in their designs, creating a connection with the outdoors and showcasing their appreciation for the environment.
3. Year-round Outdoor Clothing - The trend of creating year-round outdoor clothing presents an opportunity for brands to create versatile and durable clothing that can withstand various weather conditions and environments.
Industry Implications
1. Outdoor Clothing - The outdoor clothing industry can take advantage of the trend of balancing fashion and function to create more high-quality utilitarian clothing for outdoor exploration.
2. Fashion - The fashion industry can take advantage of the trend of nature-inspired collections to use the beauty of nature in their designs, creating a deeper connection with the outdoors and showcasing their appreciation for the environment.
3. Sports and Recreation - The sports and recreation industry can take advantage of the trend of creating year-round outdoor clothing to create more versatile and durable clothing that can be used in various weather conditions and environments.