Porche wants you to think of owning one of their cars as a commitment to a certain lifestyle. The Porsche Design team constantly reinvents the brand and attaches it to different products. This time, they have chosen the SUV to "decorate."
The Cayenne GTS Design Edition 3 has three stripes on the doors and hood. The stripes are subtle and almost blend in with the lava grey dominant body color. Only 1,000 of the Cayenne GTS will be available for about $100,000 apiece in Europe.
SUVs With Racing Stripes
Porsche Design Studio's Sweet Speciality Trim Package
Trend Themes
1. Speciality Trim Packages - Disruptive innovation opportunity: Developing unique and customizable trim packages for luxury vehicles to enhance brand differentiation and customer customization.
2. Lifestyle Branding - Disruptive innovation opportunity: Expanding brand identity beyond cars by collaborating with other industries to create lifestyle products that align with the brand's values and aesthetics.
3. Subtle Vehicle Designs - Disruptive innovation opportunity: Creating visually appealing vehicle designs that incorporate subtle elements such as stripes, enhancing the overall aesthetics without compromising the vehicle's main features.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Collaborating with luxury vehicle manufacturers to create exclusive trim packages and lifestyle products that appeal to affluent customers.
2. Fashion - Disruptive innovation opportunity: Partnering with luxury fashion brands to design and create custom trim packages or accessories that reflect the brand's style and appeal to fashion-conscious consumers.
3. Interior Design - Disruptive innovation opportunity: Offering interior design services specifically tailored to luxury vehicles, creating unique and personalized cabin spaces for discerning customers.