Immersive Gamebox, formerly Electric Gamebox, announced it is launching a full-scale, interactive format for Netflix’s 'Squid Game.' On September 21, 2022, Immersive Gamebox will launch its first adults-only (age 16+) multiplayer game. Players will participate in Red Light Green Light, Marbles, and the 'Squid Game' itself, among other challenges inspired by the series. Gameboxes, which are interactive digital smart rooms, allow players to test their reflexes and skills without wearing headsets, thanks to motion-sensing technology and touch screens.
"People are constantly seeking new and different ways to remain invested in their favorite content," said Will Dean, CEO, Immersive Gamebox. "To reimagine Netflix’s most popular show in an entirely new format offers customers more ways to stay connected to Squid Game."
In addition to Squid Game, Immersive Gamebox has created a growing library of licensed and original IP games, including the first lifesize Angry Birds game produced in partnership with Rovio Entertainment.
Series-Inspired Life-Sized Games
Immersive Gamebox and Netflix Launch a Life-Size 'Squid Game'
Trend Themes
1. Life-sized Interactive Games - The trend of creating life-sized interactive games is disrupting the gaming industry by providing a new and immersive experience for players.
2. Series-inspired Gaming - The trend of creating games inspired by popular series is disrupting the entertainment industry by providing a new way for fans to engage with their favorite content.
3. Motion-sensing Technology - The trend of incorporating motion-sensing technology in games is disrupting the gaming industry by providing a new level of interactivity and immersion for players.
Industry Implications
1. Gaming - The gaming industry has a disruptive opportunity to create more immersive and interactive experiences for players by adopting life-sized games and incorporating motion-sensing technology.
2. Entertainment - The entertainment industry has a disruptive opportunity to engage with fans and create new revenue streams by partnering with gaming companies to produce series-inspired games.
3. Technology - The technology industry has a disruptive opportunity to develop and innovate motion-sensing technology to create enhanced interactive experiences in gaming and beyond.