LIDL offered an ultra-affordable back-to-school range, especially as many parents have faced uncertainty over job security in the wake of the COVID-19 pandemic. The new range is priced at incredible rates including a sweatshirt for 99 cents, a two-pack of polo shirts for €1.99, trousers for €1.99, leather school shoes priced at €6.99, as well ass kids face masks for €4.99.
Suzanne Connolly, Barnados CEO, said of their ongoing campaign on school costs: "Barnardos has been campaigning on the cost of school for many years and we hope this initiative marks the beginning of all children having equitable access to the learning they deserve."
As more consumers continue to suffer amid the COVID-19 pandemic, brands like LIDL that offer affordable solutions to their customers will gain long-term consumer loyalty and brand recognition.
Ultra-Affordable Kids Unifroms
LIDL Helps Parents Afford Back-to-School Season with Great Deals
Trend Themes
1. Affordable Back-to-school Supplies - Brands that offer affordable back-to-school supplies will gain long-term consumer loyalty and recognition.
2. Equitable Access to Education - Initiatives that aim to provide equitable access to education will align with the values of socially responsible consumers.
3. Budget-friendly Kids Clothing - Retailers that offer budget-friendly clothing options for kids will appeal to price-sensitive parents in challenging financial times.
Industry Implications
1. Retail - Retailers can disrupt the industry by offering affordable and budget-friendly options for back-to-school supplies and clothing.
2. Education - Education-focused organizations can disrupt the industry by providing affordable and equitable access to educational resources, including supplies and clothing for students in need.
3. Social Services - Social service organizations can help alleviate financial burden for families by partnering with budget-friendly retailers and potentially launching initiatives to provide additional support for back-to-school expenses.