Liberation Nails' Maximalist Bundle takes out the guesswork for nail health while also adding a playful customization component to satisfy individual consumer preferences. The kit includes the In Good Hands Cuticle Recovery Oil, the Double Star 2-in-1 Top & Base Coat, the Time for a Change Nail Polish Remover, and a Reusable Dispenser. As part of the Maximalist Bundle, Liberation Nails invites consumers to select two nail polish colors that suit their style. Individuals have a choice from 28 options—from something edgy like Blackbird to more cheerful colors like Golden Hour.
Liberation Nails' Maximalist Bundle is marketed as the "building blocks for creating a ritual of joyful transformation" because it includes the essentials for nail self-care—a routine that is sometimes overlooked.
Customizable Nail Bundles
Liberation Nails' Maximalist Bundle Champions Self-care for the Nails
Trend Themes
1. Customizable Nail Bundles - Opportunity to create personalized, self-care focused nail products.
2. Maximalist Beauty Bundles - Expansion of bundled beauty products that offer customization options.
3. Product Kits for Self-care - Increasing consumer interest in self-care product bundling.
Industry Implications
1. Beauty and Personal Care - Beauty industry innovation opportunities in bundled self-care products.
2. E-commerce - Opportunity for companies to market and sell custom beauty product bundles online.
3. Subscription Services - Offering personalized beauty bundles as part of subscription-based services.