The Lewis family is standing up to the ideology of the 'modern family' in their new LGBT Nikon Commercial. Becoming famous after a simple Instagram photo, the couple takes down the 'haters' in their latest collaboration with Nikon. Sparking the fire was a photo of the couple brushing their daughters' hair before a long day at school. The Instagram photo now has the same amount of likes as any Kardashian photo. After receiving both lovely and hateful comments over the photo, the couple signed a commercial deal with Nikon to showcase their family.
The LGBT Nikon Commercial brings together family, love and life in the short two-minute advertisement. Both Kordale and Kaleb Lewis want to show the world that they are the definition of family.
LGBT Camera Campaigns
The Instagram Famous Family Stars in This LGBT Nikon Commercial
Trend Themes
1. Inclusive Advertising - The LGBT Nikon Commercial showcases the growing trend of brands featuring diverse and inclusive families in their marketing campaigns, providing an opportunity for companies to tap into the LGBT market.
2. Social Media Influencer Marketing - The Lewis family's rise to fame through a simple Instagram photo highlights the trend of brands collaborating with social media influencers to reach a wider audience and promote their products or services in an authentic way.
3. Championing LGBTQ+ Rights - The Lewis family's collaboration with Nikon demonstrates the trend of brands aligning themselves with LGBTQ+ causes and messaging, presenting an opportunity for companies to engage with the community and show support for diversity and inclusivity.
Industry Implications
1. Camera and Photography - The LGBT Nikon Commercial presents an opportunity for camera and photography companies to showcase their products as tools for capturing diverse and inclusive moments, appealing to a wider customer base who values representation.
2. Fashion and Apparel - The success of the Lewis family as social media influencers opens up opportunities for fashion and apparel brands to collaborate with them, promoting their products as inclusive and stylish options for diverse families.
3. Social Media Marketing - The rise of the Lewis family's fame on Instagram demonstrates the potential for social media marketing agencies to help brands connect with influential LGBTQ+ individuals, leveraging their reach and impact to drive brand awareness and engagement.