Three dimensional technology is becoming so advanced and flawless that it is really starting to fool the eyes, as the LG Optimus 3D ad campaign shows. The images captured on this particular smartphone camera pretty much bounces right off the eyeball, which is conveyed quite literally in these images.
Conceived and executed by Y&R, an ad agency based in Sao Paulo, the LG Optimus 3D ad campaign is simple, direct and full of playfulness. It centers around two important and colorful events, one for children (the circus) and one for adults (a wedding). By doing so, it not only relates to different demographics, the LG Optimus 3D ad campaign also demonstrates how it can capture the full experience of these occasions.
Bouncy Eyeball Camera Campaigns
The LG Optimus 3D Ad Captures the Full Experience
Trend Themes
1. Three-dimensional Technology - Advancements in three-dimensional technology are becoming so advanced and flawless that it can fool the eyes, opening opportunities for immersive experiences and realistic visual communication.
2. Playful and Direct Advertising Campaigns - The LG Optimus 3D ad campaign showcases the effectiveness of simple, direct, and playful advertising strategies, encouraging businesses to explore creative and engaging approaches to promote their products or services.
3. Capturing Full Experiences - The LG Optimus 3D smartphone camera captures the full experience of events, suggesting opportunities for businesses to enhance customer experiences by offering immersive and comprehensive visuals.
Industry Implications
1. Technology - The advancements in three-dimensional technology present disruptive innovation opportunities for the technology industry, including enhanced virtual reality experiences and realistic visual communication.
2. Advertising - The success of the LG Optimus 3D ad campaign highlights the potential for disruptive innovation in the advertising industry, encouraging businesses to adopt playful, direct, and engaging advertising strategies to capture customers' attention.
3. Events and Entertainment - The ability of the LG Optimus 3D camera to capture the full experience of events opens disruptive innovation opportunities in the events and entertainment industry, allowing for immersive event documentation and virtual experiences.