LG Fashion Fusion, part of L’Oreal Fashion Week, was a really neat combination of cutting edge cell phones and high fashion. The LG Fall Fashion phone collection includes the LG Dare, LG Reveal and the LG Voyager.
At the Toronto event, Carlie Wong partnered with LG to promote a line the cell phone company called "Glamorous Gangster" devices.
Nathan Phillips Square was wild with women excited to get their manicured mits on the sleek new phones; as any fashionista knows, mobiles are the most critical accessory these days. After all, we do carry them everywhere with us. Since not all of us want to tote the ubiquitously iPhone (we’re the same people who would never flaunt a quilted Chanel bag, even if we could afford it), we’re grateful to have options like the LG Dare, the LG Reveal and the LG Voyager.
While all the phones are stunning (the touch-screen LG Dare is great for media and web browsing, the touch-screen LG Voyager is ultra-chic and high tech, and the LG Reveal flip-phone is a perfect fall plum), my sartorial eye is on the LG Shimmer Kit!
The LG Shimmer kit has the awesome aubergine of the LG Reveal, but its Swarovski Crystal Bluetooth headset appeals to my sparkle-ravenous side, especially since a part of the proceeds go to Fashion Cares!
Cellular Fashion Mergers
'Fashion Fusion' Launches LG Dare, LG Reveal, LG Voyager
Trend Themes
1. Fashion-tech Collaboration - The fashion and technology industries can cooperate to create innovative products that appeal to consumers seeking both style and functionality.
2. Mobile Accessories as Fashion Items - Mobile phones and their accessories, such as Bluetooth headsets, can be considered fashion items and offer opportunities for innovative design and marketing.
3. Personalized Tech Products - Technology companies can offer personalized versions of their products in collaboration with fashion designers, catering to consumers' desire to express their individuality.
Industry Implications
1. Fashion - Collaborating with technology companies can offer fashion designers new opportunities to incorporate technology in their designs and appeal to tech-savvy consumers.
2. Technology - Partnering with fashion designers can help technology companies create stylish and fashionable products that stand out in a crowded market.
3. Mobile Devices - Mobile device manufacturers can create customized versions of their products in collaboration with fashion designers, offering consumers unique and fashionable tech accessories.