What the Lexus CT200h lacks in flash under the hood it makes up for with bling just about everywhere else. The luxury hybrid hatchback, which was recently shown at SEMA (Specialty Equipment Market Association) 2012 features Swarovski crystals and rhinestones inside and out. On the exterior the Lexus badge, windshield wipers, wheel spokes, exhaust outlets and window trims are iced out. While the inside features white faux fox fur seats for added flash, the interior is anchored by an over the top chandelier replacing the interior ceiling light. The total crystal count is 35,000.
By all accounts it stands to reason this particular Lexus CT200h is not for sale or for driving. As a showpiece it works, but is likely to be too over the top to hit the streets.
Bejeweled Buggy Vehicles
The Lexus Hybrid Features Over 35,000 Crystals and a Chandelier
Trend Themes
1. Crystal-encrusted Vehicles - Disruptive innovation opportunity: Create a luxury car brand specializing in crystal-encrusted vehicles for high-end consumers who want to make a bold fashion statement on the road.
2. Blinged-out Interiors - Disruptive innovation opportunity: Develop customized interior designs featuring a variety of luxury materials like Swarovski crystals and faux fur to cater to consumers who prioritize extravagance and personalization in their vehicles.
3. Luxury Showpiece Cars - Disruptive innovation opportunity: Design and manufacture limited-edition luxury cars with extravagant features like chandeliers and intricate details to appeal to collectors and enthusiasts seeking exclusive and visually stunning vehicles.
Industry Implications
1. Luxury Automotive - Disruptive innovation opportunity: Collaborate with high-end automotive brands to incorporate luxury accents like crystals and chandeliers into their designs, targeting affluent consumers who value opulence and uniqueness.
2. Custom Auto Accessories - Disruptive innovation opportunity: Create a line of custom auto accessories, including crystal-encrusted badges, wheel spokes, and trims, to provide a luxurious upgrade option for car owners who want to enhance the aesthetic appeal of their vehicles.
3. Luxury Interior Design - Disruptive innovation opportunity: Partner with luxury interior design firms to develop extravagant interior concepts for high-end vehicles, offering customized embellishments like chandeliers and faux fur seats to cater to the affluent market segment.