The newest Levi's Vintage Clothing SS18 collection revives fits and washes from decades past. For the latest seasonal range, the label draws a strong influence from the time of the 40s -- specifically the West Coast surf culture that was prominent during the time. The capsule is highly expansive, with offerings that range from button up long sleeve shirts, button up short sleeves, shorts, denim jeans, denim jackets, quarter zip sweaters, denim shirts, chinos, and more.
The pieces of the new Levi's Vintage Clothing SS18 capsule boast retro pattern prints decorating sun-bleached fabric materials. Some notable elements of the collection are the 40s-inspired Hawaiian shirt adorned with cosmic graphic prints, the 20s Balloon denim jeans, and the sports shirt with spread collars.
40s Surf Culture-Inspired Capsules
The Levi's Vintage Clothing SS18 Line Taps a Retro Inspiration
Trend Themes
1. 40s Surf Culture-inspired Fashion - Opportunity for brands to tap into the nostalgia for retro surf culture and create clothing collections inspired by the 1940s.
2. Revival of Retro Prints and Patterns - Potential for designers to incorporate sun-bleached fabric materials and cosmic graphic prints into their fashion lines, bringing a sense of nostalgia and authenticity.
3. Mixing Vintage and Modern Styles - Potential for fashion brands to combine vintage silhouettes and designs with modern elements, creating unique and eclectic collections for the contemporary market.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to cater to consumers' desire for nostalgic and retro-inspired fashion by stocking up on 40s surf culture-inspired clothing lines.
2. Textile Printing - Demand for textile printers to specialize in creating sun-bleached fabric materials and cosmic graphic prints for fashion brands looking to incorporate retro patterns into their collections.
3. Fashion Design - Opportunity for fashion designers to experiment with combining vintage and modern styles, offering unique and sought-after designs that appeal to a wide range of consumers.