Levi's skateboarding introduces a collection for Spring/Summer 2018 in partnership with numerous skateboarders. The label works alongside Edouard Depaz, Manny Lopez, Quentin Boillon, Val Bauer, Ale Cesario, Charlie Munro, and Mikey Patrick to showcase its latest capsule. The seasonal offerings are full of skate and waterproof apparel for style-conscious skaters. The lookbook video is shot in Naples, Italy and touches on a Californian inspiration with its relaxed silhouettes. The highlighted component of the range is the performance and durability of the pieces.
There are a selection of loosely fitted graphic t-shirts, button down shirts, and work pants. The key item from the new Levi's Skateboarding collection are the work pants with rip-proof details that combat skateboarding tricks.
Style-Focused Skate Collections
Levi's Skateboarding Drops a Capsule for Spring/Summer 2018
Trend Themes
1. Style-conscious Skate Apparel - Disruptive innovation opportunity: Designing skate apparel that combines style and functionality to appeal to a fashion-forward audience.
2. Collaborative Fashion Partnerships - Disruptive innovation opportunity: Forming partnerships with influential skateboarders to create exclusive collections that resonate with their loyal fanbase.
3. Performance and Durability - Disruptive innovation opportunity: Developing innovative materials and technologies to enhance the performance and durability of skate clothing, ensuring it can withstand the demands of skateboarding tricks.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrating skate culture and fashion to create unique clothing collections that cater to both style-conscious consumers and dedicated skateboarders.
2. Skateboarding - Disruptive innovation opportunity: Expanding the skateboarding industry by collaborating with well-known fashion brands to introduce stylish and functional skate apparel to a wider audience.
3. Textile Technology - Disruptive innovation opportunity: Advancing textile technology to create high-performance fabrics that offer both comfort and durability, meeting the specific needs of skateboarding enthusiasts.