The Levi's Made & Crafted collection for S/S 2013 is a road trip-themed glimpse of comfortable hippie-chic apparel.
The relaxed and dim-lit montage of adverts is full of flowy patterned and gauzy garments for women and plaid, cropped denim and striped tees for men. This collection pays homage to Levi's roots in denim and its relaxed aesthetic, but modernizes it with good designs and contemporary comfort. The lookbook has a hippie vibe and follows a group of gorgeous youngsters on a journey. Highlights include candid solo snapshots of both men and women in sun-kissed lighting and a romantic shot of a couple dressed in head-to-toe Levi's locked in a romantic embrace.
Levi's Made & Crafted collection holds on to a romantic sentiment and aligns its branding with a laid-back attitude and the adventures of travel.
Travel Story Lookbooks
The Levi's Made & Crafted 2013 Spring/Summer Lookbook is a Chic Journey
Trend Themes
1. Road Trip-themed Lookbooks - Creating lookbooks with a road trip theme can attract customers looking for comfortable and stylish attire for their travel adventures.
2. Hippie-chic Fashion - The Levi's Made & Crafted collection showcases the resurgence of hippie-chic fashion, presenting opportunities for brands to tap into this trend.
3. Modernizing Denim Roots - By modernizing denim with good designs and contemporary comfort, brands can capture the attention of consumers who seek a blend of tradition and innovation in their clothing.
Industry Implications
1. Fashion Retail - Fashion retailers have the opportunity to create road trip-themed lookbooks that cater to the consumer desire for comfortable and stylish travel attire.
2. Apparel Manufacturing - Apparel manufacturers can capitalize on the resurgence of hippie-chic fashion by incorporating these elements into their designs.
3. Denim Industry - The Levi's Made & Crafted collection demonstrates the potential to modernize denim and capture the interest of consumers seeking a fusion of traditional denim roots with contemporary fashion.