Iconic denim and apparel brand Levi's and Super Mario, the Japanese video game series from Nintendo, have collaborated on an apparel series that combines themes from the video game with cozy seasonal styles that make a bold statement.
The collection features a variety of tees, hoodies, denim pieces, and accessories, all of which pay tribute to different Super Mario games. On many of the tees and hoodies, this is done with vivid graphic prints, whereas the denim pieces feature large patches of the characters and themes.
The Levi's and Super Mario apparel line is currently available through the Levi.com web store, where many of the unisex styles have already started selling out.
Retro Video Game Streetwear
Levi's and Super Mario Joined Forces to Create a Nostalgic Collection
Trend Themes
1. Gaming Fashion Collaboration - Collaborations between gaming and fashion brands can create unique apparel collections merged with the pop culture themes that transcend generations.
2. Nostalgia-led Fashion - Retro and nostalgic styles in fashion are currently popular among consumers, generating opportunities for brands to leverage pop culture icons to create unique collections that attract millennials and Gen Z.
3. Unisex Apparel - Increasing gender fluidity trends among Gen Z are leading to growth opportunities for brands to create gender-neutral or unisex apparel lines that cater to inclusivity-conscious consumers.
Industry Implications
1. Apparel - Fashion brands can explore video games or other media collaborations to create apparel lines that appeal to consumers interested in pop culture themes.
2. Gaming - Gaming companies can collaborate with fashion brands to create crossover collections that bring their characters and worlds into the fashion realm.
3. E-commerce - The availability and popularity of video game-themed fashion on online platforms like Levi.com can lead to growth opportunities for e-commerce businesses to attract consumers craving unique and nostalgic apparel collections.